BBC's Ad-Free Podcasting, Wildix's Growth Plan, and AI at Enterprise Connect
The Podcast Weekly Brief
A weekly news update on what's happening around the podcasting industry of companies, technologies, and partnerships.
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BBC's Ad-Free Podcasting, Wildix's Growth Plan, and AI at Enterprise Connect

E130 • Mar 30, 2025 • 5 mins

In this episode of The Podcast Weekly Brief, Michelle kicks off with an introduction and a summary of the week's top stories in the podcasting realm. The episode delves into the BBC's position on podcast advertisements, highlighting its commitment to maintaining ad-free content. The discussion moves on to Wildix's channel-centric growth strategy and its emphasis on partner support. Michelle also examines the focus on artificial intelligence at the recent Enterprise Connect event. The episode concludes with a reminder for listeners to subscribe for future updates.

Key Points

  • The BBC has decided against running advertisements in some of its podcasts on commercial platforms like Spotify and Apple within the United Kingdom.
  • Wildix is focusing on channel-centric growth across the Americas, emphasizing partner success and expansion in underserved verticals such as retail and hospitality.
  • At Enterprise Connect 2025, Wildix highlighted its commitment to practical, business-led applications of artificial intelligence, including tools like x-hoppers and x-bees to enhance customer experiences and partner engagement.
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