Podcasting Growth Insights, Veritonic's Data, and AI Tools for Audio with Mike Russell
In this episode of The Podcast Weekly Brief, Michelle begins with a warm welcome and an overview of the top stories in the podcasting industry. The episode dives into Veritonic's latest podcast demographic data and the feedback it has received from industry insiders. It also examines the growth projections in the US podcasting market report. The discussion shifts to HT Smartcast's Podmasters 2025 event and its potential impact on the Indian podcast industry. Insights from Radiodays Europe 2025 and BBC Radio 2's strategies for audience engagement are also highlighted. The episode wraps up with an exploration of AI tools for audio and podcasting, featuring insights from Mike Russell.
Key Points
- Veritonic introduces a new audience insights solution that combines device graph technology with self-reported listener data to provide cost-effective and accurate demographic data for podcast marketers.
- The United States podcasting market is projected to grow significantly, reaching $11.39 billion by 2030, fueled by high internet penetration, smartphone adoption, and a diverse listener base.
- HT Smartcast announces Podmasters 2025, India's largest podcasting conclave and awards, aiming to celebrate industry excellence and promote collaboration among creators, brands, and media professionals.
Speakers
Michelle
Host • 100%
Chapters
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Transcript
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